MERCEDES-BENZ SPACE MAXIMISED

DESIGN & LOOK DEVELOPMENT, JULIUS BROCKELMANN 2022

The project involved creating three surreal environments to present the full range of Vans vehicles, blending abstract artistry with a hint of realism. My task was challenging: to visualize these stages in a way that felt both surreal and grounded, achievable through procedural design in Sidefx Houdini. This approach allowed for the creation of intricate, dynamic environments that showcase the vans in an entirely new light. The key was to maintain a delicate balance, ensuring each environment felt abstract enough to captivate and engage, yet realistic enough to "ground" the vehicles. 

CREDITS

• Client: MERCEDES-BENZ VANS
• AGENCY: PREUSS UND PREUSS
  
• PRODUCTION: STORZ UND ESCHERICH