CUPRA ATECA

DIRECTION & CONCEPT DESIGN, JULIUS BROCKELMANN 2018

In this dynamic product design film we created art installation of LED-Screens which feature  single parts of the Cupra Ateca. The Screens act like a gate into another dimension. They show the design philosophy of Cupra and are a storytelling tool to create an immersive art performance.

CREDITS

• Client: CuPRA
• Agency: c14torce
• Production: Sehsucht Hamburg